Visualization

Gaze plot Displays movement sequence, order and duration of gaze fixation. Displays gaze motion of each respondent separately. More

Heat map Displays the most attractive elements of the image for consumers in the form of "hot" spots. Displays data of all research in whole. More

Bee swarm Displays gaze fixation of respondents in the form of points that attract the most attention. Provides information simultaneously of all respondents interactive. More

Cluster Polygons display the areas with the highest concentration of gaze points recorded during the test showing the percentage of respondents who are interested in these clusters. More

Areas of Interest Visualize the attitude of respondents related to the definitely given areas of the image. It provides statistical data. Thus, guesswork is replaced by fact. More

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