Packaging design
Test new packaging and product design in early or advanced stages of development to ensure maximum attention value. Use eye tracking in simulations or choice model research methods to shorten development cycles and to optimize the design.
Using Eye tracking research we can answer the questions:
- Whether consumers notice the difference in design of new and old packages?
- Is the new packaging more bright, interesting and attractive for consumers?
"Gaze plots" based on data from three test participants looking at product packaging.
