TV commercial

You know when people channel surf and you know what program or commercial they where watching.

But did you know exactly what they were looking at directly prior to changing the channel? Did they pay attention?

Was your message communicated?

EXAMPLE: TESTING OF THE WRIGLEY’S EXTRA PROFESSIONAL TV COMMERCIAL

Research objective: to know how many respondents have seen the "dentist approved" logo?

Mеtodology: The TV commercial was exposed to 70 respondents.

By looking at the "Bee Swarm" tool in Tobii studio we can observe that there are three important focus points with high viewer involvement.

	*WRIGLEY'S EXTRA PROFESSIONAL LOGO*
	*КEY FEATURE OF THE PRODUCT*
	PRODUCT

SUMMARY:

The Extra commercial is well performing with high focus on the key messages;
The focused attention level decreases scene 14, 16 and 17;
36% of the respondents observe the dentist approved logo.