Use

Real phys. objects

Whether consumers notice your product on a shelf in a supermarket? How is the customer looking for a product on the shelf? How does the product placement on the shelf and its design influence the attraction to it?

TV commercial

You know when people channel surf and you know what program or commercial they where watching. But did you know exactly what they were looking at directly prior to changing the channel? Did they pay attention?

Packaging design

Whether consumers notice the difference in design of new and old packages? Is the new packaging more bright, interesting and attractive for consumers?

Internet

Would you like to convert webpage visitors into sign-ups and buying customers then Eye tracking research is what you need. Eye tracking research of a website through the eyes of the users helps you to understand their motives and behavior in a revolutionary new way ans also to measure the true effects of online marketing investments.

Advertising, posters, billboards

Whether consumers pay attention while paging journal on your advertising message? Whether they see your billboard while driving a car? Whether they note the cover of your magazine among 30 other in the newsstand?