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We are the first who have applied Eye Tracking to ensure success for our clients!
Average time spent looking at a print ad, poster or billboard is less than two seconds. Exactly within this short time your customer becomes engaged in advertised product or takes with indifference his eyes off.
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We offer the possibility not to guess but to know certainly, which elements of Your advertising message attract the most attention of consumers and which remain unnoticed.
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You will know whether consumers see what you want to bring to them or not.
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Visualization
- Gaze plot
- Heat map
- Bee swarm
- Cluster
- Areas of Interest
Gaze plot
Displays movement sequence, order and duration of gaze fixation. Displays gaze motion of each respondent separately.
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Heat map
Displays the most attractive elements of the image for consumers in the form of "hot" spots. Displays data of all research in whole.
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Bee swarm
Displays gaze fixation of respondents in the form of points that attract the most attention. Provides information simultaneously of all respondents interactive.
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Cluster
Polygons display the areas with the highest concentration of gaze points recorded during the test showing the percentage of respondents who are interested in these clusters.
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Areas of Interest
Visualize the attitude of respondents related to the definitely given areas of the image. It provides statistical data. Thus, guesswork is replaced by fact.
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Last news
10 фев We continue to conduct personal presentations of Eye Tracking technology for companies
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